Jony Ive, in a 2025 fireside chat at Stripe:

I think the spiritual thing is that I believe that when somebody unwrapped that box, and took out that cable and they thought somebody gave a shit about me. I think that’s a spiritual thing.

What used to depress me was this sense that solving a functional imperative then we’re done. But of course, that’s not enough. That’s not the characteristic of an evolved society.

Sir Jony argues even the packaging should reflect consideration. I’ve always thought the tight physical tolerance of Apple’s packaging was fantastic (and subsequently industry-changing, now ubiquitous). If only software would follow suit. I would say it is, on the whole, getting worse (Apple included).

// 02.24.26

From writer George Saunders’ recent interview in the NYT Magazine:

[Chekhov] says a work of art doesn’t have to solve a problem — it just has to formulate it correctly… My job, rather than answering your question, is to allow [the characters] to make the best possible case for their view…I wrote myself into a place where the question got more and more profound, and I found myself less and less capable of giving a definitive answer. That’s not for an artist to do. You ratchet the question up, and you go, “Yeah, that’s a tough one.”

See also: his advice for graduates.

 

// 02.13.26